That obsession with the last decade of the last Millennium was highlighted in the recent collaboration by Millennial maestros Charli XCX and Australia's own Troye Sivan in their collaboration 1999. Nineties nostalgia is pervasive in nearly all entertainment- from cinema, to TV, music and fashion, and although reminiscing about the good old days is not new, it seems the passion that '90s pop culture elicits is. And with the sharing of videos and content, the online world has made the pop culture loops come around much more quickly than before."ĭr Renee Middlemost, an expert in pop culture and cult cinema at UOW. "The whole sharing thing with Netflix and recommendations that has narrowed the tastes of people in regards to television viewing has been seen in cult cinema, too. With platforms like Netflix around, people recommend shows to each other, and there are less people seeking out new things. "I believe it has something to do with the way people are watching media these days. It is an interesting thing that is happening now and I have seen it in my students who are all into watching shows like Friends. "My background is cult cinema and there has been a lot done around nostalgia in cult cinema and what people become nostalgic for, even things that were not around when they were born. "Every generation looks back at past trends," says Dr Middlemost, an expert in pop culture. There's been the resurgence of vinyl as the trend-setters' choice of music consumption rather than the ease of a digital download, and now the hipsters have discovered the nostalgic sound of a whirring cassette from which to enjoy the dulcet tones of everyone from Salt-N-Pepa to Rick Astley.ĭr Renee Middlemost, a Lecturer in Global Communication and Media in the University of Wollongong's Faculty of Law, Humanities and the Arts, says the sense of nostalgia that seems to be gripping Generation Z is influenced, paradoxically, by the huge amount of pop culture content with which they are faced. Pop culture used to define a generation, but it seems the cultural, music and fashion trends of the 1990s have been recycled, and what Generation X considered its rite of passage into adulthood, is being discovered and claimed by fledgling grown-ups as their own. My old clothes are now considered 'vintage', I could be making an extra income from my vinyl collection, and those dusty magnetic video boxsets are once again all the rage. From Tamagotchis to pencils with cartridges, and from ye olde Cartoon Network to flare jeans, you'll find many things that'll remind you of your careless youth.When I moved from the 1990s into the 2000s, I put my denim shirt and skinny legs jeans in the back of the cupboard, the old records in the garage, and the video cassettes in the bin. Starting, of course, with toys and ending with poking someone on Facebook, this decade was moving into the future at a breakneck pace.īut, without any more of my essayistic babble, let's dive a few decades back and reminisce on the things that we all loved dearly when growing up. So many new cultural experiences and opportunities were never present. Straight from oblivion, we went to the Western civilization and its pop culture with half-naked ladies, boy bands, electronic toys, TV series, and even portable phones (those definitely came out of some witch's brew)! Also, the sense of liberation - both literal freedom regained by my homeland and the one given to us by the ever-expanding World Wide Web - was just overwhelming. Nevertheless, I can definitely feel the importance and the impact of the 2000s on our lives.
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